The Rise and Fall of Ramalinga Raju

            
 
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Case Details:

Case Code : LDEN059
Case Length : 19 Pages
Period : 2008-09
Pub Date : 2009
Teaching Note :Not Available
Organization : Satyam Computer Services Ltd.
Area: Ethics in Leadership
Industry : Information Technology / Software Services
Countries : INDIA

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Fall From Grace Contd...

Industry insiders were of the view that Satyam's growth was not matching up to that of the top three companies in the Indian IT industry, namely, Tata Consultancy Services Limited (TCS),6 Infosys Technologies Limited (Infosys)7, and Wipro Technologies (Wipro)8. At the same time, analysts warned that if Satyam did not keep up its growth momentum, it could lose its coveted position to multinational companies like IBM or Accenture that had ventured into India, or to home-grown companies like HCL Technologies. Analysts blamed the slowdown at Satyam on Raju shifting his focus to his family promoted real estate businesses – Maytas Properties Pvt. Ltd (Maytas Properties) and Maytas Infrastructure Limited (Maytas Infra). Raju faced severe criticism in mid-December 2008, when Satyam made its intentions of acquiring the two Maytas companies public.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

The deal was called off within a few hours due to the opposition from investors and the adverse reaction from the stock markets. Satyam's problems continued and on January 07, 2009, Raju who till then, had been hailed as a visionary, accepted responsibility for committing the biggest corporate fraud in India.

Raju's revelation shocked not only investors, employees, and clients of Satyam but also corporate India as a whole. The repercussions of the fraud were felt not only by the Indian IT industry but also by overseas investors who had invested heavily in the American Depository Receipts (ADRs)9 issues of major Indian IT companies including Satyam.

India's image as a global outsourcing hub was also badly affected. The international media was taken aback by Raju's shocking revelation. Commenting on Raju, Forbes, in its January 2009 issue wrote, "It was a horrifying turn for a man long considered one of India's self-made success stories – and active philanthropists"10...

 Excerpts >>


Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies


6] TCS was the largest IT services company in India as of 2009. For the year ending March 2008, TCS posted revenue of US$ 5.7 billion and consolidated profits of US$ 1.25 billion.
7] Infosys is an India-based IT services company. It is one of the largest IT companies in India with revenues of US$ 3.2 billion and net income of US$ 1.11 billion for the year ending March 2008.
8] Wipro is among the largest IT services companies in India. For the year ending March 2008, Wipro's revenues were at US$ 4.93 billion and profit after tax was US$ 0.8 billion.
9] Through ADRs, the stock of non-US companies is traded in the US exchanges. ADRs are priced in US dollars.
10] Elizabeth Corcoran, "The Seeds of Satyam Scandal," www.forbes.com, January 08, 2009.


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